The School of International Culture and Tourism was established in 2019. In November of the same year, JISU, in collaboration with enterprises such as Changbai Mountain Tourism Co., Ltd., established the International Ice and Snow Modern Industry Academy, a “trinity” model integrating school, government, and enterprise. The Academy is now recognized as one of the first provincial-level demonstration modern industry academies in Jilin Province and a national-level modern industry academy cultivation unit. The school offers two undergraduate programs: Tourism Management and Hotel Management, as well as a professional master degree program of Tourism Administration (MTA). The Tourism Management program cluster has been recognized as a “Demonstration Program Cluster for Transformation and Development in Jilin Province,” and the Changbai Mountain Ice and Snow Tourism Talent Customized Class has been approved as one of the first provincial-level cultivation projects for customized talent development in high-demand fields.

The school has established a high-level faculty team composed of full-time and part-time teachers. Among them, 63% hold senior professional titles, 89% are dual-qualified teachers, and 60% have overseas study or work experience. The faculty includes discipline experts such as National Youth Experts in Tourism, Jilin Provincial Youth Experts with Outstanding Contributions, Jilin Provincial Top Talent, Changbai Mountain Skilled Masters, and Jilin Provincial Category D Talents. The school has established two industry-academia-research platforms: the Ice and Snow Economy Research Institute and the Jilin Provincial Ice and Snow Economy Research Association. In recent years, its faculty members have published over 100 academic papers, submitted 5 government reports, and led more than 20 provincial-level research projects.

The school places great emphasis on cultivating students’ international perspectives and professional competencies, actively engaging in domestic and international exchanges and collaborations. It has established partnerships with overseas institutions such as Swiss Hotel Management School, César Ritz Colleges, Hotel Institute Montreux, Culinary Arts Academy under Swiss Education Group, Burapha University in Thailand, and Teesside University in the UK. Its overseas internship bases include the Jumeirah Hotel Group in Dubai and the US Work and Travel (WAT) program. The annual overseas study rate for its undergraduates is 15%, and the overseas further education rate is nearly 30%. The school has received support from the “Belt and Road” National Scholarship Program and has been admitting international students for the Tourism Management program for six consecutive years.

The school boasts excellent training facilities, including the Smart Tourism Big Data Training Center, Tea Art and Beverage Training Room, and ERP Sand Table Simulation Training Room. It has also established internship and employment bases with over 20 renowned domestic and international tourism enterprises and institutions, such as Wanda Changbai Mountain International Ski Resort, Jilin Beidahu Ski Resort, Shanghai Disney Resort, Universal Beijing Resort, the Museum of the Imperial Palace of Manchukuo, The Ritz-Carlton Shanghai, and Marriott International. To address the practical needs of the transformation and upgrading of Jilin Province’s ice and snow tourism industry and to cultivate talent for the operation and management of international ski resorts, the school has launched the “Changbai Mountain Ice and Snow Tourism Talent Customized Class.”

The school has achieved remarkable results in talent cultivation. Its students have been honored with titles such as China College Student Self-Improvement Star, Jilin Good Person, Jilin Provincial College Student Self-Improvement Star Model, Jilin Provincial Outstanding Volunteers, Top Ten College Students of Changchun, and Most Beautiful Young Volunteer of Changchun. Its students also have consistently excelled in various competitions at different levels, leading 54 provincial and university-level student research projects and publishing 55 provincial-level papers.

Over the years, the employment rate of its students has consistently ranked among the top in similar institutions. Employers appreciate the students from the school possess broad knowledge, wide perspective, strong professional ethics, excellent English proficiency, and good teamwork and problem-solving skills. Many outstanding graduates have rapidly advanced in the tourism-related industry, with promising career development prospects.